Behind The Scenes: Our Loungewear Campaign
Date Posted:22 October 2018
Behind the scenes, and the people that brought our Wear campaign to life
Collaborating with amazing local and international brands that beautifully accompanied our vision of Wear, we were able to bring to life everything we wanted Wear to be, creating beautiful and heart-stopping moments in the loungewear that we knew would be a favourite for years to come. Of course, we were fortunate enough to have such incredible people behind the scenes to make it all happen.
Discover the people involved below.
Pictured: Left, Montana Lower having a peek over the balcony. Right, garments freshly ironed pre-shoot.
Brands we worked with
Joined by wonderful brands Natascha Schweitzer, Reliquia jewellery, WKNDLA, Sarah J Curtis, Dinosaur Designs and Velvet Canyon. We completely adored the stunning designs that we had to work with, all unique and bringing their own elements to Wear.
Pictured: Left, HMU artist Satya Schmitz with Montana. Right, Kimberly from our I Love Linen team and Charlotte the videographer.
Pictured: Our founder Lauren Roe, discussing with Satya and Montana direction for the day.
Our Muse Montana Lower
What we love about Montana, besides her stunning girl next door, natural glow that she has about her, is that she proudly promotes sustainable fashion and encouraging us all to become a conscious consumer.
Pictured: Left, a stunning selection of Sarah J Curtis Hats. Right, our Marketing Manager, Philippa dicsussing styling options with Montana.
“We wanted these designs to hold their relevance throughout the seasons and so it was important for us that they were effortless and classic.” – Lauren, I Love Linen founder
The team inbetween photos standing in front of the stunning Triangle House in Cabarita
After spending a lot of time planning for this day, we watched the weather that week slowly decline. No longer did we have beautiful sunny days - but rain, and torrential amounts of it at that. We held off for as long as we could before admitting defeat and switching locations, lucky enough to have been welcomed so warmly by the stunning Triangle House in Cabarita owned by Tahlia and Brent.
Pictured: The backyeard of the Triange House in Cabarita.
Jamie Green, the man behind the lens
Capturing magic moments, we love how Jamie can bring to life images that not only inspire but tell stories within each frame.
Pictured: Montana and Jamie making casual moments look cool.
Pictured: Jamie, Montana and Satya discussing the next shot. Montana wears our Ever dress in White.
Pictured: WKNDLA earrings adding that extra touch to Montana's Storm Grey Ever dress.
"The magic of linen is that I can do anything in it - I can picture a morning walk, then soldering in the studio for a few hours, and ending the day by grabbing dinner with my husband and watching a movie on the couch with our cat." - Cindy, owner of L.A based jewellery label WKNDLA
Pictured: Charlotte our videographer and Montana.
Pictured: Satya Schmitz our Hair and Make up artist and Montana.
"I may be inspired by the shoot location, but my perfect day in this look would be at the beach. We tend to travel to the Sunshine Coast, so I could easily see myself strolling around Noosa in this look, and then adding our Odette Earrings later on when going out to dinner." - Natasha, owner and designer of Brisbane based jewellery label Natasha Schweitzer.
Pictured: Montana wears the White Ever Dress, Natasha Schweitzer hoop earrings, Reliquia pearl necklace.
Behind the Scenes of our Wear Campaign, brought to life by the wonderful people behind the scenes.